With the expansive digital marketplace of today, a company can hardly get away with not having a great internet marketing plan in place. Previous estimates suggested that, in 2012, 88.1 percent of internet users over the age of 13 in the US will browse or research products online. A strong internet marketing strategy is the best, if not only, way for a company to reach those individuals. For some businesses, that will including hiring a SEO reseller to implement an effective strategy to improve rankings and build a strong presence on social media. If those steps are taken as a part of a broad internet marketing plan, a company could see a drastic increase of site traffic and a larger customer base.

A great internet marketing strategy will understand and take into account the fact that natural search results are clicked on by 79 percent of search engine users while 80 percent of users say they rarely or never click on sponsored results. On top of that, roughly 75 percent of search engine users say that they prefer to avoid paid advertisements and only click on organic links. Consequently, any great internet marketing plan should include a strong SEO campaign. SEO increases a web site’s organic ranking by improving its overall quality and content visibility, allowing a business to cash in on the many individuals who prefer organic to sponsored links.

The best internet marketing plans will also include an expansive social media campaign to get into dialogue with current and potential customers. Only 30 percent of companies, on average, respond to feedback from their social media followers or fans, so a business that does so has an opportunity to set itself apart from the competition. The more platforms that a business can add itself to, the most customers it can reach, so when it comes to an internet marketing campaign, no social media outlet should be ignored.

With the overwhelming presence of the digital marketplace of today, it is nearly impossible for a company to expand without having a solid plan for internet marketing. While every business will do something different, they would all be wise to use SEO and social media strategies in order to get in touch with the most people possible. If done right, a great internet marketing campaign can prove to be a very worthwhile investment for a business looking to build a larger and more loyal customer base. More like this article.