79 percent of search engine browsers say that they will almost always click on results that they see as being natural or “organic.” 80 percent of search engine users also say that they will almost never click on sponsored results, or what they see as being “inorganic” responses to their search query. For marketers that want to use social media to promote the websites or companies of their clients, the internet has become a challenging but ultimately rewarding arena for new ideas, campaigns, and models that users will respond well to. The world of online sales has become increasingly dictated by the habits and technical awareness of users, who are taking more steps every day to avoid sponsored ads and content. Where social media enters the picture, however, is in the actual participation of the user in its success.

Private label SEO increases the organic ranking of a website by focusing on the overall quality of the content and its visibility. By zeroing in on these key factors, marketers who use social media and white label SEO can and will make a positive impact, both on how the site is received by search engines and by the people who use them. It is estimated that in 2012 there were 88.1 percent of users aged 14 or older who browsed for products online, either to directly purchase them or to do research. With social media marketing programs and search marketing campaigns, it has become possible, and in fact profitable, to approach these growing demographics of users who look toward the internet, and search engines, before they make a purchase.

Online retailers and service providers have reported that over 39 percent of their customers come from a search performed online, which online marketing like SEO and social media can impact. If you want to see strong results for your clients, then your SEO reseller plan may be able to help by also offering you social marketing campaigns as well. You can offer your clients white label content that they can use for their social media presence, along with other services to optimize their online presence. It is estimated that more than half of the dollars spent in American retail will be influenced by online marketing and web presence by 2016, a number which seems incredibly plausible given the rise of Cyber Monday and other promotions. Social media and SEO will have a hand in this trend.