The search engine industry is one of the biggest industries on the web, producing around 16 billion dollars in revenue. Becoming visible on the first page of a search query is a common goal all website owners share. Search engine optimization is the foundation for internet marketing but social media marketing is in second place. Recent studies show almost 90 percent of internet users over the age of 13 spend time using search engines to research products and services they are considering on buying. Increasing online sales is a process that requires a website owner to outsource social media marketing and search engine optimization.
Online retailers state almost 40 percent of their customers come from major search engines and other types of searches online. This means 4 out of every 10 customers come from a search engine like Google or other searches on the web. There should be no doubt as to why search engines are worth around 16 billion dollars with all the leads search engine produce. Up to 90 percent of adults using the internet spend a significant amount of time on social media sites, which is why social media marketing is so important. Social media marketing firms experienced with maintaining contact with hundreds or thousands of fans and followers hire teams of professionals.
Keeping up with a social media marketing firm all alone is virtually impossible to handle. One of the main reasons why website owners outsource their work involves competition. The overall retail industry experienced 7 percent of their sales coming from online sales. By 2016, this percentage is expected to reach nine percent or higher. As more people get their hands on mobile devices and take advantage of mobile computing, the online retail sector will continue to experience increased sales. Cloud computing is also affecting how website owners handle social media marketing.