Archive for October 9th, 2011

How Would You Describe The Internet?

The Internet is probably something you use every day, and yet so many of us know so little about it or how it began. It can be difficult to fully grasp what it is, and it can not possibly be explained fully in a short article. However, it is a good idea to have a general understanding of the basic concepts that the Internet was founded on to maximize the usefulness of this network tool.

Many of us do already know that Internet is simply short for Internetwork. This can be explained through definition; it is the product of networks that are integrated through distinct routers or access points. This means that the user can send and receive information between any computers, anywhere in the world. The information’s interconnecting ports are specified by the user through a router or online web program. For example, an online e-mail program sets up a particular address, or location, for each separate user. So, when you e-mail a friend, family member, or coworker, there is only one specific port from which your information can exit and one specific port for which your information is headed. However, this does not protect you if you type in the wrong e-mail address or if your information is somehow hacked, as is the case with most virus software you may run into.

A key aspect to remember about the Internetwork system in general is that it is not the same thing as the World Wide Web. Many people equate the two and use the terms interchangeably, and it is acceptable in every-day diction, but it is not the accurate way to use these terms. The software and hardware framework of the Internet enables international communications patterns coordinated between computers around the globe. The World Wide Web is a group of correlated resources, such as documents, connected by URL’s and hyperlinks. The World Wide Web is just one of the services transferring data through the Internet, more like a subsection of it. The two are not the same.

Of course, the details and fine tuning of how this amazing network of computers actually works is far more complicated than this article sounds. It is truly incredible that men and women were able to work together on projects leading up to the inventions of the Internet, since the idea is so delightfully original and complex today, even after several decades of daily use.

Benefits Of Online Marketing

In today’s tough economy, it can be hard to keep even a large corporation afloat, as we have seen on Wall Street and with other companies that have so graciously accepted our bail out money. For small businesses, this situation is so much truer, with the smaller clientele base and the priority placed on excellent customer service. There simply are not as many corners to cut for smaller businesses; however, if you simply focus on increasing your clientele and expanding your profit margin, you can surely find a way to keep things going even in these tough times.

Online marketing is a virtual necessity for today’s businesses, big and small. Marketing and advertising are concepts that have been integral to growing a company for a long time, but online marketing has only truly evolved in more recent years. Still, it has leapt forward to the forefront of marketing and public relations plans for small businesses, large corporations, and celebrities alike. Online marketing makes use of any article or related advertisement that can be posted on the web, and it usually links the reader to websites that offer more information.

This method of online marketing has quickly surpassed previous methods of marketing in many ways. It is not very difficult to figure out the advantage of online marketing over, for example, marketing on a billboard. A billboard advertisement can only be seen by the people on that particular road on any given day, whereas online advertising can reach people anywhere on the globe. Obviously billboard advertisements still have their place in society today; after all, what else would you look at while you are stuck in traffic every day? However, because online marketing can reach so many more people it allows your business the chance to increase your clientele at a rate much higher than that of a billboard.

Another great thing about online marketing is that it is like one-stop-shopping. It is easy to set up with the assistance of a marketing professional, and it is easy for the consumer to use since it connects him or her directly to your business website. Also, once you have your online marketing tools in place, you should not need to change them for quite some time. So many people surf the web all day, every day, and your company needs to be taking advantage of this through advertising online.